How To Know Your B2B Customers With Machine Learning

How To Know Your B2B Customers With Machine Learning

B2C firms are considered as the front-runners in customer analytics initiatives. Various channels like e-commerce, social media, and mobile commerce have enabled such businesses to sculpt marketing and offer excellent customer services. Especially, extensive data and...
vidREACH: A Video Email Platform Reimagining Prospecting

vidREACH: A Video Email Platform Reimagining Prospecting

Lead generation is the major responsibility for marketing teams. They are focused on finding, engaging and converting a target audience into prospects that can become customers. It is vital for a business to create a marketing strategy that fuels lead generation. In...
What’s Trending: Adapting to a New Normal

What’s Trending: Adapting to a New Normal

Congratulations, you’ve made it through another week of exploring uncharted territory. It’s likely in the first week or two, you were simply trying to keep balance while dealing with feelings of grief, loss and anxiety.  These emotions are not only natural,...
What’s a VPN? How Do You Select One?

What’s a VPN? How Do You Select One?

For years, I thought that having an office was a good investment… it provided my clients with a sense that my business was stable and successful, it provided my employees and contractors with a central location, and it was a source of pride for me. The reality...